Give your PR agency's account work back the hours your leads spend rewriting it

Independent PR teams lose their best people to work that shouldn't need a managing director: reconciling coverage exports, rebuilding the story of a campaign, writing the first draft of a summary any lead will rewrite anyway. In a hands-on Zati workshop, you and David build the workers that do that preparation, operate them together, and leave able to run and improve them yourself.

Book your free 30-minute discovery call

Start with something useful. Keep it either way.

Your first conversation with David is free. You receive an audit of your website's SEO, AEO and GEO, a preview of how a redesign could look, and a demo of what we could build for your agency. Bring your site and one recurring account task. We look at where inquiries reach you, where your leads stall on preparation, and which jobs would suit an AI worker.

You keep the audit report and redesign preview whether or not you book a workshop. No strings attached.

What we build with you

A website clients and journalists can find and understand

We work through the audit on your own pages: technical SEO, service and sector pages, mobile experience and the contact path a journalist takes when a story lands and they need a comment. AEO and GEO work makes your agency's positioning, sector expertise and named contacts clearer for answer engines to access and interpret. We redesign the agreed pages with you and show you how to update them, so the next campaign page doesn't have to become another development project.

A voice agent for incoming coverage and pitch calls

Set up an xAI voice agent around your business information, common caller questions and the details you need to capture: outlet, deadline, subject, embargo. You work through the call flow live, including what happens when the agent needs a person. Any booking, quotation, transfer or connected-tool action is agreed before it's included. Your agency decides what a caller can complete and what lands with a human.

An AI-worker organization with clear responsibilities

Give workers useful jobs and name them. A PR-agency workshop could include:

Coverage review worker — takes the approved coverage export and prepares a source-linked account brief, flagging duplicate candidates, missing dates and unverified claims.
Account context worker — assembles the account notes, prior messaging and open commitments you supply, so the brief reflects what you already know.
Drafting worker — turns reviewed material into a short client-ready summary, keeping coverage findings separate from proposed actions.

We also create workers that maintain your SEO, AEO and GEO: review pages, identify gaps, suggest updates and prepare changes for your review. Roles, instructions, context and handoffs are designed in Zati, Muse or GrokBot, whichever suits the work — these are alternative tool choices, not automatically interoperable, so we pick one deliberately rather than stacking them.

The skills to keep it working

You do the work alongside David. Practice changing information, reviewing output, catching a mistake and making the next improvement yourself. You finish operating the agreed setup and explaining how to maintain it, keeping your accounts, the operating guidance and a routine for checking the work.

A prospective workflow we would scope together

Weekly coverage reporting is where most independent agencies feel the drain: a lead exports approved coverage, adds account notes, then reconstructs what happened and what to advise. A realistic first target is approved public coverage export → source-linked account brief → reviewed actions. It is an example to scope, not a claim about your current stack or a promise of a fixed outcome. Your existing media-monitoring, media-list and account-management tools stay the systems of record for their specialist work; connections and access depend on supported configurations and your permissions.

Choose the workshop depth that fits

Practice asking workers for tasks, reviewing their work and improving instructions through conversation.

The free call helps us agree a useful finish line and the right package. Each has a written scope and quote.

2 hours — one agreed improvement or one worker, with hands-on practice and clear next steps.
4 hours — a focused workflow and its maintenance routine, with time to test and repeat the changes yourself.
8 hours — a broader setup across the agreed website, voice or worker tasks, with more practice on how the pieces fit.
16 hours — connect several agreed parts of the business and build confidence operating and improving the setup.
32 hours — a deeper multi-workflow programme with implementation, repeated practice and a more extensive operating playbook.

If you want free website hosting, we help set it up and show you how to manage it, or you keep a suitable existing host. Domain renewals, phone and AI usage and any paid software are separate costs we identify before the workshop.

Questions before you begin

Can we guarantee rankings or AI citations? No. We improve the agreed pages and build a maintenance process; search and answer engines determine their own results.

Where do our leads stay involved? The workers prepare and propose. Judging significance, approving client advice and anything leaving the agency stays with your people — no legal, medical, tax or professional decision is made by an AI agent.

Will this replace our media tools? No. The work is designed around the tools you already run. Bring your stack to the call so we can assess what connections and access it would need.

What should we bring to the call? One recurring account task, an example of its inputs, and the result a lead would accept without rewriting.

See what we could build for your agency

Book your free 30-minute call. Bring your website and one workflow. Keep your audit report, redesign preview and a clearer idea of the next step — whether or not you choose a workshop. Questions before then: david@sire.run.